General

Creating a Candle Perfume- Manufacturer’s Tips

Candle fragrance producers know all too well how fierce competition exists for shelf space in this home fragrance market, especially in candles. Despite their saturation, there is still great potential to gain market share as well as a following.

Experts in candle fragrance creation know that the key to success lies in market knowledge. Market knowledge is what makes high-quality, profitable fragrances.

Certified candle fragrance makers recommend that sharpen your insights and increasing your knowledge base in these areas before you begin any creative process.

Target Market

Who is your target audience?

What are their priorities? What is it that catches their interest? What motivates them? Inspires them

Are they purchasing candles for gifts or personal use? Do they use candles for aesthetic, therapeutic, and/or pragmatic purposes?

According to candle manufacturers, a strong understanding and connection with one’s target market is key to creating a successful fragrance.

Do your research, talk to the customer and get to know your target audience. Be familiar with your target audience and their “wants”, as well as their needs.

Your ability and willingness to make connections will directly impact your success.

Trends

Every candle perfume producer is well aware of the intrinsic value of trends. It doesn’t matter if you are trying to keep up or bring new life and excitement to an old trend, but it is vital to understand the basic principles of the trend phenomenon.

It is important to keep an eye on trends within and outside the industry so you can determine which direction your candle creation should go.

The best way to get an insight into the candle marketing industry is to observe others and learn from them. No matter whether you’re exposed to large-scale international trade shows, small-town fairs, or retail shops that offers candle making supplies it doesn’t hurt to get an overview.

The industry can also inspire. A bird’s-eye view of the lifestyle trends of your customers can be obtained from the interior design, fashion, and food industries. The auto industry can also provide insight into the color preferences of consumers.

Season

Expert candle fragrance designers recommend that you follow the seasons and compose your fragrances accordingly. This allows you to build a market year-round.

Consumers are more inclined to make home updates based on the current season. The arrival of spring, for example, is reflected in the addition of fresh and green colors such as lemongrass or linen. Summer months may see consumers switch to citrus fruits like grapefruit. For a brighter environment, they might add light floral tones.

Autumn is the best time to enjoy fruity aromas like the deep smell of fig and spicy aromas such as ginger. Winter is the ideal time to bring in holiday scents like cinnamon and frangipani. It is possible to keep a room warm with strong floral scents.

Enjoy each season. Every season is different. Each season has its mood, feelings, and emotions. It is important to reflect the season that your fragrance was launched by highlighting its attributes, mood, and character.

Safety, Performance & Ingredients

Every fragrance maker will agree that candles must contain high-quality, carefully sourced ingredients.

You’ll want to be sure that the price, quality, and availability of the raw materials that you use to make your candle are consistent.

Then, it is important to understand how the candle will perform under various conditions. This includes in-store (cold cast) and at your customers’ homes while it burns. The candle should be evenly lit and emit a pleasant aroma from start to end.

The most important thing to remember during the candle scent creation process is safety. Safety should always be the priority.

Mood/Location

Candles can be one of the few luxuries in life. Their unique ability adds depth and character to an individual’s emotional or physical environment is one of life’s little luxuries. They can be used to decorate the surroundings and also add a touch of elegance.

Consider what mood your perfume should elicit.

Calming (lavender, sage, bamboo, vanilla)

Invigorating (orange, lemon, grapefruit, mint)

Romantic (chocolate, jasmine, amber, patchouli)

Another option is to concentrate on the “home” room you’d like your fragrance to be in:

Bedroom (lighter floral)

Kitchen (green, herbaceous)

The candle market is highly competitive. For marketers with market knowledge, there are always opportunities in this multibillion-dollar industry. Knowledge is the key to industry power, prestige, and profit in candle manufacturing.